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CDR Sensory Services offers a wide variety of panels and services that can help you better understand the sensory attributes of your product. CDR offers companies the opportunity to identify key appearance, texture, and flavor attributes that drive consumer preferences while providing further analysis and troubleshooting assistance through collaboration with the other CDR program areas. We can also provide photos of products to help further in characterizing the attributes.

Sensory testing can also be conducted in conjunction with (analytical) chemical analyses to generate a full picture of the product, including instrumental texture/rheology, microstructure, free fatty acid or volatile analyses.

CDR Sensory Tests

Expert Screening

CDR dairy product experts, many of whom have judged at national and international competitions, will evaluate your product to generate key insights. Thanks to their advanced expertise and years of experience in judging, they can also help you in troubleshooting, identifying defects and suggesting areas of improvement for various products.

  • Expert opinion
  • Qualitative feedback
  • Can produce a report with pictures
Descriptive Panels

Descriptive sensory analysis offers a statistically robust method of identifying key attributes of a product or monitoring their changes over time. This is done using panelists who have been extensively trained to detect and quantify appearance, flavor and texture attributes in a repeatable manner.

  • Quantitative descriptive analysis
  • Qualitative descriptive profiling
  • Product comparison
  • Product mapping
  • Changes during shelf life/ripening
  • Can produce a detailed statistical report with pictures
Consumer Panels

Consumer panels are conducted in our consumer-lab area located in historic Babcock Hall on the UW-Madison campus. Data is collected with the end goal of measuring preferences, degree of liking (hedonics) or consumer differentiation.

  • Preference testing
  • Differentiation
  • Acceptance testing
  • Ranking
  • Product comparison
  • Can produce a detailed statistical report
Functionality Testing

Our expert judges or trained panelists are also able to test cheese performance including shredding, melting, slicing and cooking applications. Both trained panelists (descriptive) and expert panels (screening) are available to evaluate products, depending on the outcome and feedback you desire.

  • Descriptive functionality
  • Screening functionality
  • Can produce a detailed report with pictures

Sensory Services Video

Sensory Resources

From the cheese flavor wheel to texture training – Learn more about sensory science.

Sensory Services Contact


Brandon Prochaska

Sensory Coordinator