Business 101 for Food & Beverage Entrepreneurs

April 4-5

☼ Registration is now open.

This one-and-a-half-day course is designed to assist food and beverage entrepreneurs in planning a food or dairy start-up. The objective is to provide a comprehensive look at the business decisions needed to start a company and launch a local, regional or national brand. The course will include entrepreneurial self-assessments, legal information, lean business planning assistance, pointers on developing a “value proposition” and identifying available resources. Instructors will include CDR Technology Commercialization Manager, Vic Grassman, Tera Johnson from the Food Finance Institute, Jeffrey Glazer from the UW-Madison, Law & Entrepreneur Clinic and Nhi Le from Gener8tor.

Cost: $400.00 | Location: Babcock Hall, Room 205 | Register On-line & Payment
Registration begins at 8:00 a.m. and the program starts at 8:25 a.m.
Each student should bring the course confirmation to the workshop.

Lodging is not included in the registration fee. Make your lodging reservation directly with the hotel/motel you select. As a convenience, each of the following hotels will hold a block of rooms for this course. Rooms will be sold on a first-come basis. Shuttle service is provided at both hotels.
525 West Johnson Street, 608-251-5511.Special rates: $129 single & double (plus 14.5% taxes).
Group rate code: FBE. Cut off date: March 4th.

The Madison Concourse Hotel
One West Dayton Street, 800-356-8293. Special rates: $149 single, double $159 (plus 14.5% taxes).
Group rate code Business Planning 101 for Food and Beverage Entrepreneurs. Cut off date: March 6th.

The Greater Madison Convention & Visitors Bureau, Things to do in Madison

You must have a parking pass. Campus parking is restricted. Purchase a daily or half-day parking permit in advance by completing the online ordering form here: or by calling the Special Events Office at 608-262-8683. Please allow two weeks for processing. Inquiries about visitor parking can be sent to:
Campus Map | University of Wisconsin–Madison

Primary Contact:

Vic Grassman
1605 Linden Drive

Registration Contact:
CALS Conference Services
640 Babcock Drive
Phone: 608-263-1672 | Fax: 608-262-5088
Register On-line & Payment